Ontela Pickdeck A Essay

I would focus in priority on the teenagers, then on the young professionals and ultimately on the parents and the elderly. As a matter of fact, teenagers are the part of the population both more or less sensitive to fad phenomena and best at using new technologies.1) Regina, the Teen First element to placeThe teenagers generation is and has evermore been truly sensitive to fashion. Moreover, immerged in the Internet Age since their childhood, they will always be looking for the state-of-the-art device or application (and will always subscribe to the term to do it). Thus they will be remarkable about the Ontela PickDeck for its revolutionary aspect and its ability to link all their devices rapidly. If their friends install the application they will surely do so. On the other hand, they are very good at using new technologies so they will not have the apprehension of dealing with that one. More importantly, they will be the PickDeck best ambassadors to their parents (segment mo st difficult to target) afterwards, and able to install it for them. The segments main default is that they do not own their own money.2) Steve, the Young Professional Second segment to targetThe young professionals generation did not grow with the Internet Age so they master it a bit less. They are less curious and have less time so they would use it only if they can see a competitive advantage for their work but they generally work in the old-fashioned way. They will focus on the following qualities of the application the rapid-sharing, the ease of use and the fact they can use it from everywhere. They would follow the movement if the application was bed cover among their colleagues. The main default of this segment is their lack of time both to study advertisement and to learn how to use the application (relatively high apprehension to use it).3) Sarah, the kindle Last segment to targetThe parents generation does not understand anything about new technologies. They generally cann ot even use a third of their devices options. However, once installed on their smartphones they will certainly enjoy it. A non-exhaustive defaults list of the segment may contain The high apprehension to use such an applicationThe lack of time to consider buying itThe low sensitivity to fadsThe inability to install it themselvesThat is why PickDeck needs children as ambassadors2) Create positioning statements for you two first chosen target personas1) Regina, the TeenKey themesA state-of-the-art technologyA permanent connection everywhere, at any timeA connection with all your friends via fond networksAmbassadors to the familyMy new product PickDeck is the state-of-the-art way to have the pictures you take directly available on all your devices and social networks. Everywhere, anytime, the wireless technology will conquer you to keep sharing your best moments with your friends and family.2) Steve, the Young ProfessionalKey themesA permanent connection everywhere, at any timeA fast and cost-effective applicationAn easy-learning applicationTimeMy new product PickDeck is the easiest way to upload the pictures you take automatically on your devices, it is definitely time-efficient. Everywhere, anytime, the wireless technology will kick you to keep improving your efficiency and sharing with your customers and friends.