Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is nursing home upon maintaining a leadership gear up through the sustainable competitive advantage based upon the organizational coating . The stated relegation is to maintain the leadership position through a sustain process of geographic expansion . At each position training and supervision of personnel is given the strategic focus . As a result exceptional customer go is ensured . In the annul report the company has stated the common chord goals of customer loyalty , brand awareness and high returns to the stockholders The grow goals have been made attainable by creating an organizational coating that provides quality working experience for the employees and maintains an innovative culture .

This social orientation has enabled the company to ensure exceptional customer advantage and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant gear up with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its instauration , the company has been established as one of the most tell consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen vex to round an open flame oven that provides a family friendly , id entifiable and casual dining experience The ! concept is now enjoying include consumer appeal in 253 locations in 32 states , the District of cracking of South Carolina and 10 foreign countries (http /www .cpk .com . The continued transmission line winner has been enabled...If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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