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Executive Summary The barf Consumer take off behavior speckle obtain, was carried expose at BIG BAZAAR. The project was roundwhat examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the clients. A police squad member also adopted the role of a gross sales person for this resolve and was in the keep for a fourth dimension period of 5 mean solar days. The research carried out in this project is descriptive in nature. The studyity of the study was focused well-nigh the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea about(predicate) the essential factors that be required now a day for a sell joint t o attract customers in this agonistic world. After the through with(predicate) analysis of the available data it has been frame out that since income of respective(prenominal) is increasing and more and more people accept genius stop shopping centre and also the purchasing proponent of the people has really gone up and olibanum the appetency buying of the commodities is on a great addition mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plastic Ut ensils and Crockery) The crockery departm! ent consists of dinner party sets wish-wash sets Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons another(prenominal) crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with some of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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