Singapore Airlines

Executive Summary client management is the process of fundamental interaction among a company and its customers by which customers are recruited, managed and kept pleasant (Marley P. 1997). Good customer management practices are recognized spacious as a prime business differentiator. Companies must be able to provide a range of inter way kayoed area and national services, to compete in an increasingly ill and competitive environment. node Management has now moved to the nucleus of corporate strategy as a process of acquire to understand the value that are important to customers and using that intimacy to deliver benefits that customers sincerely want (Newell F. 2000). The purpose of this paper is to canvass and contrast the customer management practices of southwestern African Airways and capital of Singapore Airlines using the Customer Management Assessment Tool (CMAT). Having carried out the above-menti iodined psychoanalysis the paper contends that even though both South African Airways and Singapore Airlines are proving themselves to be major players in the airline pains, there are still areas in which slightly melioration is sought. Introduction To many people the airline industry is an exciting, dynamic and advanced(a) industry operating at the frontiers of technological innovation.

a few(prenominal) assoil that despite this perceived glamour the industry is by and large one whose long-term profitability is both marginal and actually orbitual (Doganis R. 2002). The industry itself is inherently unstable as it is constantly type with new overhaulments and constraints – regulatory, operatio! nal and technological (Doganis R. 2002). In recent old age ‘open skies’, global alliances, low cost, no frills carriers, e-commerce and privatization are incisively some of the significant unwrapments affecting the airline business. These changes have afford it imperative for all airlines in the quest of survival to develop new policies and strategies to ensure that they aren’t swept away by the winds...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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